The Salix blog
April 26, 2011 1 Comment
You’ve probably heard about blogging but perhaps you’re not sure what you need or how to set one up. Surprisingly, Blogs have been around for about 10 years now. The word means ’web log’ and they’re effectively online diaries. Here, we’ll give you the lowdown on ‘blogs’ and explain how to get one set up.
You need to think about why you want a blog in the first place and how often you’re going to put an entry up. Is it for a small business or a personal blog? Many of our clients engage with Social Media and User Generated content in order to develop their businesses. For some of these, a blog is useful tool, as it allows the dissemination of information about the company and activities in a less formal way than on the official company website. It doesn’t suit all businesses, but for those it does it can be a powerful tool, help humanise your relationships and make you a company that people want to deal with.
Probably you already use your official website for Corporate News – a new contract, a new product launch or Case Studies (‘we did this for this client with these results’ etc.) But many businesses have less formal news which is still of interest – the launch by x of y means this for our customers, we have introduced this new internal system, or this economic news means this in our market, or even so-and-so came to visit us last week – the list is endless.
The About us page on this site talks about the logistics of blogging, and the rest of this site is filled up with some classic literature so you can have a read around and see, for example how tags work to categorise posts.
In summary, if a blog suits your business and your style, it’s very simple to set up, inexpensive and very powerful. But you’ll have to keep it up to date!



